This project focused on designing a real estate page specifically for 50+ buyers, based on the observation that most property listings are written for speed, novelty, and short attention spans rather than for decision-making. The page prioritized clarity over excitement, pace over urgency, and information hierarchy over visual persuasion, assuming an audience that reads carefully, compares options, and values reassurance over impulse. Language, layout, and structure were designed to reduce cognitive load, answer practical questions early, and allow users to orient themselves without pressure, gimmicks, or exaggerated promises. The goal was not to “sell faster,” but to support confident, informed decisions by respecting how this audience actually reads and evaluates risk. This paragraph was written using AI, to compress real design decisions and experience into a form that can be found quickly, read fast, and trusted once discovered.
